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Eight Mistakes That Exhibitors Should Avoid to Make



With fierce market competition and segments of products and services, participatingin various professional exhibitions for product promotion has become animportant business activity for companies. In the age of rapidly developingelectronic information, this trend has not been diminished but has beenstrengthened. The charm of exhibitions is to deliver specialty products on-siteand communicate directly with target customers, and to achieve the purpose ofcommercial cooperation in a short period of time, which is unparalleled for anyother media. Some companies inevitably make different mistakes whenparticipating in the exhibition, leading the exhibition effect to be greatlyreduced. In order to achieve better economic benefits, we should takeprecautions to avoid these errors. In general, these following errors are theerrors that companies need to pay attention to:



Beforethe exhibition:


1. Not clear with the exhibition purpose. Some exhibitors are not clear with theirexhibition purposes, not knowing whether to promote the new products or to selltheir mature products. Only to be clear of their purposes, will it be helpfulto the further work ---- theme, decorating and so on.

2. No treading the Exhibitors' Kit. The Kit is a guide of all aspects of the exhibitionto exhibitors, and it will also point out many ways in saving money. The kit iseasy to understand, with everything you want to learn about the exhibition ----schedules, registration procedures, exhibitors’ information, exhibitionexplanation, transportation services, housing information, advertising,promotions and so on.

3.Ignore the staff training. Exhibitor companies spend a lot of time, money, andeffort to organize the exhibition work, but they may overlook the importance oftraining the participating staff. In fact, these staffs are the representativesassigned to the exhibition, they must understand the purpose, content andexpectations, which is important to establish a professional image of acompany.



During  the exhibition


4. Lackof brand awareness, market awareness and modern consciousness. Some exhibitorsdo not pay attention to their corporate images, setting a street vendor in theexhibition, which seriously damages the corporate images. Companies have done aconsiderable investment to go overseas, it would be a big mistake if fail inthis section. We must establish brand awareness, market awareness and modernconsciousness. The so-called "brand awareness" is to choose a goodquality brand-name, high-quality products; "market consciousness" issimply to find out the conditions of local market, choose marketable products;"modern consciousness" is to meet the contemporary aesthetic trends,to be modern.


5. Fail to send prints and gifts effectively. Staffs of the exhibitors may beoverwhelmed by the environment or are not used to talking to strangers, failedto send their printed materials or gifts to the appropriate object. This is toremind the company that people involved in organizing the exhibition should begood at talking to strangers and try to find out their needs.

6. Unfamiliar with product demonstration. Many staffs are not familiar with the equipment, donot know how to demonstrate their products. As the person in charge of exhibiting,one should communicate with the organizers in time and organize the staff to learnto handle them as soon as possible.

7. Setting too many positions. Some companies send a lot of people to the promotionactivities in order to gather more information on the industry, turned out tobe a waste of resources. Exhibitors should strictly control the number of participatingemployees, and make rules that employees need not present unless during theirworking time, and to assign specific work to each person.



After the exhibition:


8. Neglectingthe follow-up work. Companies are likely to consider the exhibition as anisolated event. The follow-up work will be neglected after the exhibition. Theexhibition effect is likely to be wasted if you do not do the following workactively. Companies should make a timetable before the event for follow-up workin order to expand the after-work.

9. Neglectingthe exhibition assessment. Companies should be familiar with their ownperformance in the exhibition. It helps for their future participations inother exhibitions and to select more exhibitions that are beneficial forthemselves.


With fierce market competition and segments of products and services, participatingin various professional exhibitions for product promotion has become animportant business activity for companies. In the age of rapidly developingelectronic information, this trend has not been diminished but has beenstrengthened. The charm of exhibitions is to deliver specialty products on-siteand communicate directly with target customers, and to achieve the purpose ofcommercial cooperation in a short period of time, which is unparalleled for anyother media. Some companies inevitably make different mistakes whenparticipating in the exhibition, leading the exhibition effect to be greatlyreduced. In order to achieve better economic benefits, we should takeprecautions to avoid these errors. In general, these following errors are theerrors that companies need to pay attention to:



Before the exhibition:


1. Not clear with the exhibition purpose. Some exhibitors are not clear with theirexhibition purposes, not knowing whether to promote the new products or to selltheir mature products. Only to be clear of their purposes, will it be helpfulto the further work ---- theme, decorating and so on.

2. No treading the Exhibitors' Kit. The Kit is a guide of all aspects of the exhibitionto exhibitors, and it will also point out many ways in saving money. The kit iseasy to understand, with everything you want to learn about the exhibition ----schedules, registration procedures, exhibitors’ information, exhibitionexplanation, transportation services, housing information, advertising,promotions and so on.

3.Ignore the staff training. Exhibitor companies spend a lot of time, money, andeffort to organize the exhibition work, but they may overlook the importance oftraining the participating staff. In fact, these staffs are the representativesassigned to the exhibition, they must understand the purpose, content andexpectations, which is important to establish a professional image of acompany.



During the exhibition


4. Lackof brand awareness, market awareness and modern consciousness. Some exhibitorsdo not pay attention to their corporate images, setting a street vendor in theexhibition, which seriously damages the corporate images. Companies have done aconsiderable investment to go overseas, it would be a big mistake if fail inthis section. We must establish brand awareness, market awareness and modernconsciousness. The so-called "brand awareness" is to choose a goodquality brand-name, high-quality products; "market consciousness" issimply to find out the conditions of local market, choose marketable products;"modern consciousness" is to meet the contemporary aesthetic trends,to be modern.


5. Fail to send prints and gifts effectively. Staffs of the exhibitors may beoverwhelmed by the environment or are not used to talking to strangers, failedto send their printed materials or gifts to the appropriate object. This is toremind the company that people involved in organizing the exhibition should begood at talking to strangers and try to find out their needs.

6. Unfamiliarwith product demonstration. Many staffs are not familiar with the equipment, donot know how to demonstrate their products. As the person in charge of exhibiting,one should communicate with the organizers in time and organize the staff to learnto handle them as soon as possible.

7. Settingtoo many positions. Some companies send a lot of people to the promotionactivities in order to gather more information on the industry, turned out tobe a waste of resources. Exhibitors should strictly control the number of participatingemployees, and make rules that employees need not present unless during theirworking time, and to assign specific work to each person.



After the exhibition:


8. Neglecting  the follow-up work. Companies are likely to consider the exhibition as anisolated event. The follow-up work will be neglected after the exhibition. Theexhibition effect is likely to be wasted if you do not do the following workactively. Companies should make a timetable before the event for follow-up workin order to expand the after-work.

9. Neglecting the exhibition assessment. Companies should be familiar with their ownperformance in the exhibition. It helps for their future participations inother exhibitions and to select more exhibitions that are beneficial forthemselves.



 

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