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GECKO: Refusing to follow suit and walking out its own unique customized road

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Recentyears, with the development of Vietnam garments market and improvement ofconsumer fashion awareness, great change has occurred to people’s concept ofclothing. The basic need to clothes has become the requirement to fashion trendgradually. People are becoming more and more critical about fashion standards.Everyone wants to find out a cloth that is suitable and blending pop withcomfort. Therefore, personal customization has become the main trend offashion, following with is the personal customization industry.


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Thehigher the consumer's demand for fashion element, the more the apparelcustomization company will face the challenge of how to make more customizedservices and attract customers to repeat consumption. In order to furtherunderstand the development of the customized market in Vietnam, recently, ourreporter went into Vietnam GK Fashion co., LTD. (hereinafter referred to as"GECKO"), had the honor to visit the general manager of GECKO Mr. Li Yueyong,in conversation with him to deeply understand his views on the customized marketin Vietnam and the development planning of the company.

Fullof experience, unique seeing to the customized market

GECKOset up in 2010, what time is at the beginning of Vietnam customized market. Thecompany specializes in customized t-shirts and uniforms. Mr. Li has worked inVietnam for many years, with plenty of experience, having unique view to thegarment customized market.

Vietnamcustomized market develops slowly. There are the two main reasons conclude byGeneral Manager Li:

1.      Massproduction companies suppress the customized enterprises by using low pricestrategy. Besides, consumers have multiple choices for the brand T-shirt.

2.      Vietnameseconsumer trends to the cheap ready-made goods. They are rarely willing tocustomize.

“Althoughdevelopment to Vietnam customized market is slow, with the drive of economy,personal customization is becoming more and more popular.” General Manager Lisaid.

Everyonedeserves to own their personal customized T-shirts

Withthe business philosophy “Everyone deserves to own their personal customizedT-shirts” GECKO researched personal customization application at the beginning offounding company. Besides, it adopted a one-stop business model that inaddition to product T-shirt and printing, the company also created marketstrategies to attract more potential consumers by social network marketing. Furthermore,by the way of FACEBOOK live broadcast and YOUTUBE video, GECKO is trying toguide consumers to the self-design and enhance their interests tocustomization.

Facingthe slowly development situation of the customized market, lots of enterpriseschose the methods of batch production and low-price competition. However,General Manager Li claimed that these kinds of companies cannot go far. Therefore,GECKO will not follow the trend, but settle in the market by guiding clients toself-design and walk out a special customization road belongs to itself.

GeneralManager Li said: “The market is still developing. It is only to overcome difficulty,pursue higher standards and more diversified development channels, Vietnampersonal customized market can get continuous expansion.


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